Monday, October 22, 2012

What I do on weekends



People always ask me the same questions every Monday, how was my weekend so I decided that I will just write about it so that I don’t talk about it. It’s not ideal topic. It actually bores me to answer that because I can never give details of what I did, I meanit’s Weekend Baby!!! Anything can happen and by Monday I usually don’t remember most of what I did except when I regard itto be important. Then I never forget.

Usually I don’t do much on weekend this past one I spent half sober because the one before, I was drinking like a fish, smoking like chimney and cursing like a pirate. Ok… Friday night I went clubbing with a friend in the middle of the night not necessarily because we had to, but it was just one of those night you wouldn’t just end by slumbering. We left home a midnightonly to find that all places we went to we closed or just about to, so we carried on club hopping, maybe for 2 hours and that was it. Kind of fun to hang at a spot for one drink, then bounce.

Saturday I went to a cricket match in the morning, I usuallygo there on Thursdays for practicematch with the boys, if I’m not going to be playing football on Sunday, there was also a modelling competition (Beauty Contest) hahahah!!! By “E Models” both at Old Grey sports ground, Then I went to a photo shoot in the afternoon for other modelsactivities (outdoor). I get such invitations occasionally, because I love tall, skinny chicks with twanging accents…” BanabadiModels C”.

Then late afternoon I went church for a play “the one I kiss…” I was playing Paul, so it was our last performance. We had a party thereafter; you can imagine party at church, there was a lot of juice, soda, chips, platters, cakes and all the other stuff that would make you sick if you ate too much of. I had a thought of bringingweed just to get the folks giggling out of control, but I thought Whoo! That’s so devilish and if you know how it goes, we’d probably get Hi and start cursing and talking fowl at church. I was there till midnight, I had fun acting, and it was my first acting opportunity in performing arts and it has given anew perspective about drama. I loved it! We had about 300 people coming to watch the play. 

Sunday, I went to church as always; first thing in the morning to pray for my family’s wellbeing and my future. Then I met with the boys for a few beers and California Gold, good conversation about this and that. Then in the afternoon I went to visit my groupie friends”MJ, Mo’ and them…” for a great laugh (I was still toasted from the Kush earlier) to end off my weekend. So if you wonder what I get up to when I’m not working. Yeah! That’s it.Very social>.

Wednesday, June 6, 2012

It is cold outside. God bless the Homeless at this time


Proudly SA…Its winter, Remember the homeless. Donate Old clothes, food packages & add little love.
During September 1993 (quite old but, hey!) an investigation was launched on the lifestyle, activities, experiences, and background of street children in Pretoria, South Africa. Qualitative rather than quantitative interviews were conducted to gather as much information as possible on the total life situation and subjective experiences of these children. This article focuses specifically on their background. The responses to each interview are discussed and compared with research done in the past on South African street children.

The average age of the respondents was between 13 and 14 year, in Cape Town differ only slightly...in that the mean age of runaways is 12.9 years and the mean age of admission to The Homestead is 13.6 years. Street children in South Africa are between 7 and 18 years of age, with the majority between 13 and 16. The ages of street children in poor Third World countries (11 to 16 years) differ significantly from those in rich First World countries (older than 16 years.

A quote from Schaefer (1989) depicts the life of a street child: "As a bitter Highveld winter wind whips through the suburbs of Johannesburg, ten-year-old Moses, huddled in the doorway of a shop in Hillbrow, pulls another piece of cardboard over his body and takes a sniff from his glue bottle, hoping it will block out the cold and bring him some sleep”. Although the above remarks reflect the problematic situation of the contemporary black South African child, drastic reforms have taken place since the former State President F.W. de Klerk's opening address in Parliament on February 2, 1990. These reforms will eventually also improve the black child's situation. The economic, political, and social reform process is under way and is making a positive contribution to the emergence of a non-racial, democratic society, committed to uplifting the broad underprivileged and deprived masses in South Africa. On April 27, 1994 the first non-racial democratic election took place in South Africa to bring a free democratic dispensation to all people in South Africa. Proof of these changes was the awarding of the Nobel Peace prize to Mr De Klerk and President Nelson Mandela in December 1993.
It would thus be unrealistic to explain the phenomenon of South African street children in a simplistic way by ascribing it to an isolated factor such as a previous unacceptable political system. The problem should rather be explained and addressed holistically considering all social, economic, political, cultural, and educational realities. Like any other country in the world, South Africa's problems, including its street children, are unique, and should be approached as such. Simplification regarding any specific matter or contentious issue often leads to unrealistic conceptualization and ineffective management.

The main reason South African children are predominantly male is the girls' responsibility to stay home and look after smaller children. A study has shown street children to be 81.1% male and only 18.9% female, while in (1988) it is founded that only 10% of street children in Cape Town were female. "In Johannesburg, as elsewhere in the world, street children are predominantly male...it appears that girls are abandoned less frequently, and when the family disintegrates, relatives and neighbours are more willing to take them in than boys, since the girls assist with household tasks and child-minding.

Monday, October 3, 2011

Climate Change Summit...Build up to COP17

Over the past week I attended the summit on Climate Change and I learned how harmful the human footprint is to the environment it inhabits. It has always been a casual topic for me to debate on, I even collected the “Idiot guide on global warming” amongst other things I read.
Anyway, few serious issues we highlighted namely water, health agriculture and biodiversity. Different commissions and forums handled different aspect to come up with a Free State Province’s resolution ahead the global summit organised by the UN in Durban later in this year (December). Yes, South Africa has other priorities such as education, unemployment and poverty to deal with, but how these challenges are interlinked to the environment cannot be ignored.

In depth discussion in depth the impact of how degraded the ecosystem gets and so on, greenhouse gases, species composition, rainfall variations and many more.  The threat also poses economic opportunities from agro-climate friendly jobs to scientific opportunities to redesign and come up with new innovative creations,which also impact negatively to the environment.

The MEC stressed how people should change their attitude and start to think of the consequences of their action towards the environment and ecosystem.
He jokingly said people would be like: “even Jesus Christ could not change the world, so who am I.” Only you, know.
Remember “Save tomorrow, today”.

Thursday, February 3, 2011

Tuesday, November 9, 2010

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Friday, September 10, 2010

Digeus System Optimizer suite

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Tuesday, July 14, 2009

7 Ways To Recession-Proof Your Life

Are you worried about how a recession might affect you? You can put your fears to rest because there are many everyday habits the average person can implement to ease the sting of a recession, or even make it so its effects aren't felt at all. In this article, we'll discuss seven ways to do just that.

No. 1: Have an Emergency Fund.
If you have plenty of cash lying around in a high-interest, Federal Deposit Insurance Corporation (FDIC)-insured account, not only will your money retain its full value in times of market turmoil, it will also be extremely liquid, giving you easy access to funds if you lose your job or are forced to take a pay cut. Also, if you have your own cash, it won't be an issue if other sources of backup funds dry up, such as a home equity line of credit. (For related reading, see Are Your Bank Deposits Insured? and Bank Failure: Will Your Assets Be Protected?)

No. 2: Always Live Within Your Means
If you make it a habit to live within your means each and every day, you are less likely to go into consumer debt when gas or food prices go up and more likely to adjust your spending in other areas to compensate. Debt begets more debt when you can't pay it off right away - if you think gas prices are high, wait until you're paying 29.99% annual percentage rate (APR) on them. (Learn how to stick to your budget every day in Squeeze A Greenback Out Of Your Latte and Nine Reasons To Say "No" To Credit.)

To take this principle to the next level, if you have a spouse and are a two-income family, see how close you can get to living off of only one spouse's income. In good times, this tactic will allow you to save incredible amounts of money - how quickly could you pay off your mortgage or how much earlier could you retire if you had an extra $40,000 a year to save? In bad times, if one spouse gets laid off, you'll be OK because you'll already be used to living on one income. Your savings habits will stop temporarily, but your day-to-day spending can continue as normal.

No. 3: Have More Than One Source of Income
Even if you have a great full-time job, it's not a bad idea to have a source of extra income on the side, whether it's some consulting work or selling collectibles on eBay. With job security so nonexistent these days, more jobs mean more job security. If you lose one, at least you still have the other one. You may not be making as much money as you were before, but every little bit helps.

No. 4: Have a Long-Term Mindset With Investments
So what if a drop in the market brings your investments down 15%? If you don't sell, you won't lose anything. The market is cyclical, and in the long run, you'll have plenty of opportunities to sell high. In fact, if you buy when the market's down, you might thank yourself later. (To learn more, read The 3 Most Timeless Investment Principles, Four Tips For Picking Stocks In A Recession and Market Bottom: Are We There Yet?)

That being said, as you near retirement age, you should make sure you have enough money in liquid, low-risk investments to retire on time and give the stock portion of your portfolio time to recover. Remember, you don't need all of your retirement money at 65 - just a portion of it. The market might be tanking when you're 65, but it might be headed to Pamplona by the time you're 70.

No. 5: Be Honest About Your Risk Tolerance
Yes, investing gurus say that people in certain age brackets should have their portfolios allocated a certain way, but if you can't sleep at night when your investments are down 15% for the year and the year isn't even over, you may need to change your asset allocation. Investments are supposed to provide you with a sense of financial security, not a sense of panic.

But wait - don't sell anything while the market is down, or you'll set those paper losses in stone. When market conditions improve is the time to trade in some of your stocks for bonds, or trade in some of your risky small-cap stocks for less volatile blue-chip stocks. If you have extra cash available and want to adjust your asset allocation while the market is down, however, you may be able to profit from infusing money into temporarily low-priced stocks with long-term value.

The biggest risk is that overestimating your risk tolerance will cause you to make poor investment decisions. Even if you're at an age where you're "supposed to" have 80% in stocks and 20% in bonds, you'll never see the returns that investment advisors intend if you sell when the market is down. These asset allocation suggestions are meant for people who can hang on for the ride.

No. 6: Diversify Your Investments
If you don't have all of your money in one place, your paper losses should be mitigated, making it less difficult emotionally to ride out the dips in the market. If you own a home and have a savings account, you've already got a start: you have some money in real estate and some money in cash. In particular, try to build a portfolio of investment pairs that aren't strongly correlated, meaning that when one is up, the other is down, and vice versa (like stocks and bonds). (Read more about this important investing strategy in Introduction To Diversification, The Importance Of Diversification and Diversification Beyond Equities.)

No. 7: Keep Your Credit Score High
When credit markets tighten, if anyone is going to get approved for a mortgage, credit card or other type of loan, it will be those with excellent credit. Things like paying your bills on time, keeping your oldest credit cards open, and keeping your ratio of debt to available credit low will help keep your credit score high. (To learn more about your credit score, see Five Keys To Unlocking A Better Credit Score and The Importance Of Your Credit Rating.)

Conclusion
The best part about these habits is that they won't only serve you well during times of recession - they'll serve you well no matter what's going on in the market. But if you implement these financial strategies, a recession is less likely to have a significant effect on your financial situation.

Monday, April 20, 2009

GREEN JOBS

I have come to the conclusion that the most pragmatic opportunity for creating green jobs is not in manufacturing, but in the services sector.We do not go out and buy a ton of modules and put them in our warehouse because they are being sold at a good price. Other companies have done that, and now component costs have dropped. They now have to sell those components at a loss. We bring it in and try to get it out of our warehouse right away.

Adoption of solar in residential and commercial buildings would go up dramatically as a result of the newly affordable cost structure.There will be hundreds and thousands of such businesses all over, catering to a large base of consumers and businesses. Sungevity, based in Calif. wants to be an online portal to help customers determine the right solutions for their specific situations, perform an analysis of cost-benefit and return on investment data, and then select a reliable system integrator that can install their solar system.for the integrators, Sungevity's value proposition is lead generation and customer relationship management.

The idea here is to sell customers on the viability and advantages of solar power is quite different from the expertise of people who install and integrate the systems. I can foresee a world over the next decade in which players do the customer relationship management, while others do the actual installation.These companies need to become successful, gain size and momentum and proliferate like dot-coms during the bubble. In fact, these are the same two classes of companies that would be able to scale Europe's and Asia's move up the solar proliferation ladder and continue to create onshore green jobs, wherever that shore may be: It is a model that lets a relatively small number of high-powered technology innovators spawn thousands of small companies. In turn, these companies create jobs that don’t require highly skilled workers.

Thursday, March 19, 2009

Impact On Biotech Stocks

It is important to note that the price for any given stock is the culmination of all market participants weighing in on all the data that is currently known, and what they believe will occur in the future. The markets are constantly in flux as they "price in" any changes to this data as quickly as possible. Usually, the larger the move, the more surprised market participants are by the data.

Each stocks experience a move that is correlated to a news event, and while the catalyst is not always apparent, the reaction is usually quite clear. Regardless of the event, it is always important to pay attention to the reaction, as this is what moves price.Check opinions at the door and follow the price action. The charts always show the reaction and allow traders to see what is occurring objectively.

Friday, February 6, 2009

How to create a perfectly organised office

Here are 12 things you can do to make your office work harder for you.

1. Provide yourself with a range of lighting, from subtle to very bright.

You will need three or four separate light sources. I recommend fluorescents (overhead or indirect) to light up the room brightly when you’re feeling tired and need to wake yourself up. A second light source should focus on your desk. You can do that best with an overhead spot. A lamp, either on the desk or standing on the floor, will give your office a warm and friendly feeling when you entertain visitors. And natural light, shuttered with blinds, is great if you can get it.

2.Make the space workable.

Your desk and credenza should be tailor-made to fit your working style. Don’t shortchange yourself here. Give yourself sufficient room, but not so much that you will accumulate more stuff than you need. Make sure the files and equipment you use regularly are within easy reach. And position the furniture so that you can easily move from desk to credenza and back.

Put your computer on the credenza, not on your desk. That way, when people come in to meet with you they won’t feel like your attention is half on them and half on the computer.

3. Keep all regular reference and inspirational books handy - preferably within a step and a grab from your chair.

This can be done inexpensively by furnishing your office with store-bought bookshelves.

4. Invest the time and money to find and purchase a great chair.

From a personal productivity standpoint, your office chair is the most important thing you own. It is more important than your house - even more important than your car. Just think… on a typical day, you may spend eight to 10 hours in that chair. Your chair is also one of the first things people notice when they step into the room. So make sure it looks good.

Adjust your chair so that your trunk meets your hips at 90 degrees, and tilt your computer so that the top line of the text is five degrees below your eye level. (That way, you don’t have to move your head up and down to read.) Your keyboard should be positioned so that your hands lie flat. Set down a hard plastic mat on the floor beneath your chair so you can roll freely.

5. Keep an egg timer on your desk.

Use the egg timer to make sure you are never seated for more than an hour at a time. I stretch or do squats and push-ups. Sometimes I walk around the office and chat up my colleagues.

6. Get rid of the mess.

You may think it works to your advantage to have everything you could possibly need piled up around you, but it doesn’t. It just shows the rest of the world how unwilling you are to take control of your life.

“A place for everything, and everything in its place.” That includes holders for pencils, pens, and reading glasses - separate and easily within reach.

7. Use two inboxes and two folders.
The first inbox is the one that other people put stuff in. The second inbox is for you. Go through the first inbox every morning and select from it any important work you intend to do that day. Transfer that work to the second inbox. Take the rest of the stuff in the first inbox and file it in one of two folders.

You need one folder that has 31 pockets, one for each day of the current month. And you need one with 12 pockets, one for each month of the year.

Make sure the second inbox (your inbox) is cleaned out by the end of the day.

8. Have one or two drawers for everything you might need in case of an “emergency.”

In one of my drawers, I keep all the tools I might need at the office. Small screwdrivers (even a jeweler’s screwdriver that fits the tiny screw that holds the arms to my reading glasses), WD-40, duct tape, etc.

In another drawer, I stash some back-up clothing (two laundered shirts and two ties) so I can look good for an unanticipated but important meeting.

As it happens, I have my own bathroom at the office where I can stock a toothbrush and toothpaste, bandages, ibuprofen, hand sanitiser, cuticle cutters, etc. But these items can easily go in one of your “emergency” drawers.

9. Hang a clock on the wall that your visitors can see.

Nod at the clock at the beginning of each meeting as you announce exactly how many minutes you have to solve the problem at hand. (Do NOT use the egg timer for this!)

10. Set up an old-fashioned bar.

Stock it with Scotch, vodka, and rum for those moments when kind words aren’t enough. A humidor for cigars is optional for some, but not for me. If drinking is not your thing, try a Chinese tea service. I have a bar on one side of my office, a tea service on the other. They both come in handy.

11. Bring some life into your office.

A live plant breathes back oxygen into the environment. It softens the hard surfaces too. Select a big green plant, if you have room for it. Care for it on a few of your five-minute “egg timer” breaks.

12. Decorate your office with signs of who you are as a complete person.

Put up your family photos and your business awards. The walls and spaces of your office are gazing grounds for your visitors. Make sure the message they are getting is the one you want them to get.

And make sure there’s at least one thing in your line of sight that makes you smile - maybe an inspirational quotation. Keep it there to work its magic until it loses power, and then find something new to replace it.

Invest in a sound system, too. You don’t need anything fancy - just something that puts out soft background music.

One final thing that I won’t put on the list because it may be too much to ask for until you are the boss: a daybed for a power nap when you really need one.

Thursday, January 22, 2009

The only commodity worth buying in 2009

In May 2008 the JSE All Share rushed to an all-time high of 33233 points. Investors couldn’t get their hands on enough mining shares, ploughing into the likes of BHP Billiton, Anglo American, Sasol and the platinum majors. It’s the type of feeding frenzy that usually signals the top of a market – but greed clouded judgement – and few could resist the promise of further upside. Today these investors are licking their wounds as the All Share Index (down 39%) and Resources Index (down 54%) wallow miles below those highs. What happened?

Tuesday, December 30, 2008

manage your cellphone bill.

Check for Extraneous Charges

An informed and aggressive subscriber can get any carrier to apply retroactive credits for services like roadside assistance and handset insurance if they've gone unused.

Look for Premium Text and Content Charges.

There are predatory players out on the Internet who lure unwitting subscribers to sign up for their services and bill through the carriers' systems.

Don't Pay for Text and Data Plans if You Don't Need To.

Many subscribers are sold these plans when they sign up for service, but don't use them enough to warrant a monthly plan. Some quick math will tell you if you're one of them.

Make Sure You're Billed for the Right Plan

Nights and weekends should be free. If you've used fewer minutes than your plan allotment, you should not be charged overages.

"Right-Size" Your Plan

It's nearly impossible for any subscriber to keep track of all of the plans on the market and to find the best one. It's even tougher for businesses with hundreds or thousands of service plans.

Thursday, November 27, 2008

Challenges that come with growth.

Each stage of growth comes with its own challenges. A small business with $500,000 in sales trying to get to $5 million has different operational, financial and human-resources challenges than a company with $25 million stretching to hit $100 million.

For tiny companies with a bead on that $5 million-in-sales mark, the first thing to do is chart a financial course.. mind your cash. Unless you socked away a pile from a previous life.

Next step:

Focus your energies. At this stage, nearly every ounce of investment (in cash and time) should go toward perfecting your product and building a solid reputation with customers."The only people you talk to at this stage are customers and potential customers." If you don't plan to bootstrap your business to the next level, you'll also need to find a way to drum up some capital.

Getting From $25 Million To $100 Million.

At this stage, your success depends less on your product and more on execution. Think broadly about what businesses you're in and be willing to cut loose underperforming product lines and reinvest in stronger ones. "That's a big switch from early-stage companies, where it was about laser, single-minded focus."

Career diversification protects you

You can boast a wider portfolio of skills and services. You don't just have one source of revenue, but “multiple streams of income.” If one declines, another can take its place.

And there are more reasons.
During tough periods, companies trim their staff or don’t hire as they normally would. An outside consultant or trainer, a one-time project, a lower-priced service -these can be attractive options. You’re also in an ideal position to promote yourself by speaking at business conferences and other industry events. When people are desperate, they’re eager to hear solutions.

How to calculate your hourly worth.

Here’s the formula : Take the amount of money you earn per year. Then divide that by 50 weeks and then by 40 hours.

For example, growing real estate business.

Making about R800,000 a year. R800,000 divided by 50 weeks equals R16,000 (weekly income). R16,000 divided by 40 hours comes to R400.

"That’s how much your work time is worth," I told him. "So never do anything yourself that you could have done for less than R400 an hour."

Now you do it. Divide your yearly income by 50 weeks. Then divide that by 40 hours.

If the number you come up with is less than R150, it tells me you are not practising a financially valuable skill -
At the same time, make yourself as valuable as you can be at your present job. And start focusing on the really important work that will propel your career - and your income - forward.

Before long, your hourly rate will be double or even triple what it is today.

And your personal time will always be worth even more.

Wednesday, November 5, 2008

The secret to selling the rights products.

1. Catch their attention.

If you use a letter or e-mail to get to the decision-maker you’re trying to reach, your attention-getter will be your headline. If you intend to contact him in person, it will be the first sentence you say. Whatever method you use, you must have a powerful grabber that will make him want to take action and buy the rights to your product.

2. Show them how to promote your product.

Don’t just write a couple of paragraphs saying that your product is sure to sell like hotcakes. You need to convince the decision-maker that your product can be marketed effectively.

Show him exactly how to do it. Create some promotional literature for the product, including sample ads, Web pages, and/or direct-mail copy. Give him a marketing plan that the company can put into action and quickly start seeing profits pour in.

3. Have the actual product or a prototype in your possession

Well, what they want is what anyone in their position wants: a potential money machine handed to them on a silver platter. If you can provide the full package - the product as well as some good marketing ideas for it - you will get very serious consideration…

Friday, October 24, 2008

Why budgets don't work...

By categorising expenses and limiting spending, they argue, you can have enough left over every month to save money and grow rich.

The problem is that when you budget, you pay everyone else first - the landlord, the credit card companies, the phone company, and so on. So at the end of the month, you have nothing left to put in the bank. You promise yourself you’ll do better next month, but you never do. There are always unexpected bills to pay, unanticipated sales to take advantage of.

Budgeting doesn’t work. But there is something that does: putting some predetermined percentage of your income into a savings account each month before you pay any of your bills.

Think of yourself as a personal corporation and the money you save as your personal income. All the other money you spend on house and car payments and so forth are the expenses of your personal corporation. Only the portion that goes into a savings account is really yours.You might, for example, have a portion of your paycheque automatically deposited in your savings account each month - as soon as the check is deposited.

Pay yourself first by putting as much money as you can into a tax-deferred savings vehicle (like an RA).Do this for yoursef, you spouse, and children. Then pay the government next by creating a separate holding account into which you deposit a percentage of every fee that’s paid to you - the money that you going to owe in taxes. Then you pay your bills. Then you will realise that what you have left divided by the days in a month is adequate to cover expenses.

Thursday, October 23, 2008

Sir Isaac Newton knew about investing.

The bailout wasn't going to solve the world’s economic problems immediately, The approval was something that would bring about some sense of order.

Now what? Obviously the market isn’t going to fix itself - so where do we go from here? That is a good question. Only time will tell, but Sir Isaac Newton probably got it right with his first law of motion: An object in motion will stay in motion and an object at rest will stay at rest unless acted on by an unbalanced force.

At this point, the market is in motion… and that movement is on the downswing. The bailout could have been the opposing force to halt the downward motion, but now we will never know. This economic slowdown is far from over until an unbalanced force comes up.I believe that every individual can give the economy the drive it deserves to end the world crisis.

Wednesday, October 22, 2008

The Window has four panes (quadrants) that divide your "personal awareness"

The lines dividing the four panes are like window shades that can move up and down or left and right as an interaction progresses.characteristics into Open, Hidden, Blind, and Unknown.

The "Open" Quadrant (upper-left)

In the Open quadrant of the Window go things that both you and your customer/prospect know about you.

In an online marketing context, when a new prospect "opts in" to your list, the window shade in this quadrant is practically closed, since there has been little information exchanged between the two of you. But as you build rapport with that prospect by using autoresponder sequences, blog posts, e-letter articles, teleseminars, and other marketing communications, the window shade starts opening and the Open quadrant gets bigger.

The "Blind" Quadrant (upper-right)

In the Blind quadrant go things that your prospect/customer knows about you (on a personal or professional level) that you are unaware of.

Let’s say you’re conducting a teleseminar and one of your callers hangs up in the middle because she has to pick up her kids from school. This information is in your Blind quadrant because she knows she’s hanging up the phone but you don’t.

If that same person calls you after the teleseminar and tells you she had to hang up before the call was over, the window shade in the Blind quadrant starts closing by moving to the right, which enlarges the Open quadrant.

The "Hidden" Quadrant (lower-left)

In the Hidden quadrant go things that you know about yourself or your marketing campaigns (in a business context) that your prospect/customer doesn’t know.

If, for example, you’ve intentionally withheld information about an upcoming marketing launch, this information is in the Hidden quadrant. But as soon as you inform your list about the details of that launch, you pull the window shade down, narrowing the Hidden quadrant and enlarging the Open quadrant.

Here’s the interesting part: As you get to know your prospects and customers better, it’s only natural for you to feel more comfortable about disclosing more intimate details about yourself, right? Well, in a Johari Window context, this process is called: "self-disclosure." In a marketing context, I call it "transparency."

Granted, it’s a little scary to be transparent with your prospects and customers the first time. But when you make a habit of it, you’ll discover that it’s the highest impact rapport "accelerator" of all marketing communication methods.

The "Unknown" Quadrant (lower-right)

In the Unknown quadrant are things that neither you nor your prospects/customers know about you or your business.

If you’ve ever done any public speaking, you know how much new information can be revealed to both you and your audience during the course of a typical Q&A session. An interactive situation like this almost always triggers personal growth.

In a Johari Window context, this process moves even more information into the Open quadrant, shrinking the Unknown quadrant. In a marketing context, interacting with your prospects/customers is a "win-win" situation.

So what’s your next step?

Building rapport with your customers/prospects - expanding the Open quadrant of your relationship - is like the game of chess: It’s easy to learn the basics, but it takes a lifetime to master.

But understand this: Once you start communicating with your prospects/customers - especially when you muster up the courage to be increasingly transparent with them - you’ll find that the majority of those relationships will become long-lasting and profitable.