GREEN JOBS

I have come to the conclusion that the most pragmatic opportunity for creating green jobs is not in manufacturing, but in the services sector.We do not go out and buy a ton of modules and put them in our warehouse because they are being sold at a good price. Other companies have done that, and now component costs have dropped. They now have to sell those components at a loss. We bring it in and try to get it out of our warehouse right away.

Adoption of solar in residential and commercial buildings would go up dramatically as a result of the newly affordable cost structure.There will be hundreds and thousands of such businesses all over, catering to a large base of consumers and businesses. Sungevity, based in Calif. wants to be an online portal to help customers determine the right solutions for their specific situations, perform an analysis of cost-benefit and return on investment data, and then select a reliable system integrator that can install their solar system.for the integrators, Sungevity's value proposition is lead generation and customer relationship management.

The idea here is to sell customers on the viability and advantages of solar power is quite different from the expertise of people who install and integrate the systems. I can foresee a world over the next decade in which players do the customer relationship management, while others do the actual installation.These companies need to become successful, gain size and momentum and proliferate like dot-coms during the bubble. In fact, these are the same two classes of companies that would be able to scale Europe's and Asia's move up the solar proliferation ladder and continue to create onshore green jobs, wherever that shore may be: It is a model that lets a relatively small number of high-powered technology innovators spawn thousands of small companies. In turn, these companies create jobs that don’t require highly skilled workers.