1. Catch their attention.
If you use a letter or e-mail to get to the decision-maker you’re trying to reach, your attention-getter will be your headline. If you intend to contact him in person, it will be the first sentence you say. Whatever method you use, you must have a powerful grabber that will make him want to take action and buy the rights to your product.
2. Show them how to promote your product.
Don’t just write a couple of paragraphs saying that your product is sure to sell like hotcakes. You need to convince the decision-maker that your product can be marketed effectively.
Show him exactly how to do it. Create some promotional literature for the product, including sample ads, Web pages, and/or direct-mail copy. Give him a marketing plan that the company can put into action and quickly start seeing profits pour in.
3. Have the actual product or a prototype in your possession
Well, what they want is what anyone in their position wants: a potential money machine handed to them on a silver platter. If you can provide the full package - the product as well as some good marketing ideas for it - you will get very serious consideration…
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