1. The proliferation of high-quality counterfeit merchandise will force brand-name manufacturers to increase the complexity of their designs and increase the speed at which they are marketed.
2. Driven by the illegal digital revolution in counterfeiting, high-quality products will become more and more available. Some of them will be fakes. And some will be from small manufacturers that can take advantage of the technology without feeling compelled to steal and sell the prestige.
You can benefit from these trends by resisting the urge to spend extra money on prestigious brand names. Instead, learn to recognise quality, and then use that knowledge to purchase high-quality merchandise that doesn’t carry a designer label.
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